For this project I was given the opportunity to create the marketing materials for the USC Bookstore’s annual Tax-Free Day. I decided on creating a look that paired well with Apple’s flowing cloth theme by using warm colors and satisfying vector curves. The collateral I created includes a number of eblasts, digital signage, printed signage, and social media materials. The event did quite well, USC had the greatest amount of sales (out of all of the colleges participating) in the nation for tax-free day and sold over $700,000 of product in that single day.

Large vinyl window signage

Day of Event Eblast

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